The grossly over priced cruise market is now chasing, more than five million potential ‘cruise virgins’ as a market for UK travel agents to go after.
The figure of 5.2 million so-called active potential cruisers was revealed by Carnival UK chief commercial officer Peter Shanks at the ABTA Travel Convention in Tenerife.
Moderating, Shanks said the UK cruise sector was set for 61% growth over five years from 1.35 million passengers this year to break through the two million barrier in 2012.
The market is currently worth £1.4 billion and will grow to £2.2 billion in 4 years, with commission available to agents almost doubling from £180 million to £330 million.
Despite annual average growth of 11% a year, less than four per cent of people who go on holidays take cruises, according to Shanks.