The new management team behind Pontins has seen bookings for next summer rise by a claimed 20%. The big question is Pontins bookings may rise but who would go there…
However the guests arriving at Pontins will be in for a shock dirty rooms run down chalets all rotting wood and dirty carpets, which is why there are no pictures in the brochures. See this Pontins Brean Sands warning.
The rise comes on the back of an 11% increase year on year for the festive period, according to Ocean Parcs, the investment company that acquired Pontin’s in March for £46 million.
Chief executive Ian Smith said: “The new management team is targeting growth through maximising the untapped potential within the business.
“Our strategy is to ensure we deliver outstanding value for money and this has clearly contributed to the increase in bookings.
Pontin’s runs seven seaside sites – five self-catering at Hemsby, Norfolk (capacity 2,500); Brean Sands, Somerset (capacity 2,700); Camber Sands, Sussex (capacity 3,200); Prestatyn Sands, North Wales (capacity 3,500); Southport, Ainsdale Beach (capacity 3,000); and two half board at Blackpool (capacity 2,200) and Pakefield, Suffolk (capacity 1,400).
Chairman Graham Parr said: “Our strategy for this business is proving to be exactly on track.
“We have focused our efforts and strengths on the Pontin’s core business and the results speak for themselves.
“This coupled with more and more people relying on the traditional British holiday to give them the affordability to enjoy themselves in these difficult times.