The Travel Trust Association, which basically is the poor mans ABTA and provides travel agency services to companies and individuals who cannot afford or would not pass the ABTA regulations.
Where ABTA for eg is very upfront on reporting travel agency failures, the travel trust association does not..
Having just paid over 4 million for worldchoice, is now in a situations where it has to raise its awareness as the public have no idea who they are..
The TTA to Is to advertise on the radio in a bid to increase its awareness among consumers.
The radio advert, which will be aired on Heart FM from January, will feature the voice of Janet Raven .
The advert urges consumers to book their holiday with a TTA member, so the Travel trust can earn a commission from members selling holidays, for peace of mind and provides a web link to a directory of members.
TTA managing director said: “This won’t create hundreds of leads – it’s about awareness. We are trying to gain some consumer understanding of who we are.
If this is successful, we will develop it further perhaps to TV advertising.”