14 days holidays the traditional two week summer break have been replaced by the ever growing popularity of 8 to 13 night durations..
Tour operators are now offering more of the popular 10 night durations, so that holidaymakers can have that extra few days at the end of the holiday to unwind before going back to work..
- However, family short breaks of six nights or fewer were up 11% year on year, whereas short breaks for the adult market declined.
- The shift in holiday durations appears to be confirmed by a decline in the number of 14-night holidays sold against increased revenue from sales of eight to 13-night durations.
- The family market, of four or more passengers, accounts for 42% of the market.
- Sales of holidays costing more than £600 were up, despite the 2% fall in total sales.
- Departures scheduled for August were up year on year and those in July level with 2009.
The top five ‘destinations’ for growth so far this summer have been Turkey, Tunisia, Egypt, ocean cruises and the western US.