If you could save hundreds of pounds off your family holiday to the sushine. Would you consider taking your child out of school during term time?
Lets do the math – lets say say you have two children. But at around £50 a time, the fines issued by schools, are a penalty worth paying for many families if it means getting a half-price holiday, even if it leaves you the parent feeling slightly guilty.
Some parents even lie (shock horror) to avoid paying the fine.
All this is great fodder for the media and is usually stirred up by someone who points a finger at the travel industry for “ripping off hard-pressed families”.
The trouble is, when the story is raised, most holiday firms keep their head down, mutter about supply and demand, and wait until it blows over.
But there are times when we are far too passive. Family finances will remain tight, yet, according to our findings, 90% still see a family holiday as essential.