The whole of the travel industry stands to gain a massive £12 million boost when and or if the England team are ejected from the World Cup on Wednesday.
The estimate is based on daily World cup bookings for leisure travel being 8% down. So if England left the competition 10 days early that could mean an extra 15,880 bookings, or sales of £12 million,
A loss to Slovenia tomorrow would undoubtedly cost Fabio Capello his job and the overpaid England team their pride, but it would be a massive benefit to the industry.
Bookings in 2006 reached their highest level of the year when England went out of the World Cup after losing to Portugal on penalties, and we believes the pattern would be repeated this year.
“However, looking at data from previous World Cups, it’s clear that as soon as the England team is knocked out we see booking numbers bounce back almost instantly.
“If England fail to match their previous performances of reaching the quarter-final stages in major tournaments, then we expect to see bookings rise much earlier giving us a considerable boost to sales.
“We believe that for the travel industry as a whole this could be worth over £1 million in bookings for each day. This is more than £11 million extra in sales if the team fails to progress on Wednesday rather than lasting until the quarter-finals.”