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Turkey more popular than Spain & Greece

Turkey holidays more popularTurkey has had it’s meteoric rise to prominence, confirmed this week as it overtook Spain’s Balearic islands for market share in May, official industry figures revealed.

Turkeys huge range of purpose-built all-inclusive hotels were said to be the reason behind Turkey’s rise, while other destinations were struggling for capacity in this sector.

GfK Ascent-MI figures for May show Turkey accounted for 16% of the market, two percentage points ahead of the Balearics – the first time Turkey has overtaken the Spanish islands.

Reports from Greece suggest small local hoteliers are furious because operators are insisting on all-inclusive properties.

She said hotels were being forced to become all-inclusive, raising questions about standards.

Sarah Smalley, managing director of GfK Ascent-MI, said: “Turkey has hotels created specifically for this market. Spain and Greece do have all-inclusives, but are they playing catch-up in hotels not designed for it?”



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