Turkeys huge range of purpose-built all-inclusive hotels were said to be the reason behind Turkey’s rise, while other destinations were struggling for capacity in this sector.
GfK Ascent-MI figures for May show Turkey accounted for 16% of the market, two percentage points ahead of the Balearics – the first time Turkey has overtaken the Spanish islands.
Reports from Greece suggest small local hoteliers are furious because operators are insisting on all-inclusive properties.
She said hotels were being forced to become all-inclusive, raising questions about standards.
Sarah Smalley, managing director of GfK Ascent-MI, said: “Turkey has hotels created specifically for this market. Spain and Greece do have all-inclusives, but are they playing catch-up in hotels not designed for it?”