Fewer Brits took a cruise for the first time in 2011 – with the Costa cruise tragedy and then the disastrous Allegra fire, cited as the main cause of the reduced numbers.
The Passenger Shipping Association (PSA) said consumers cited value, service and the wide choice of destinations as their key attractions to cruise.
Other stand-out port figures, show less British passengers than ever chose to book a cruise holiday, although cruising is popular it is in decline, as can be seen by the desperate cruise discounts on offers
Among cruise destinations, the Atlantic Islands – the Canaries plus Madeira – saw the highest increase in popularity – with visits up 19%. The Mediterranean remained the top destination for UK cruisers, showing a 10% rise over the year, followed by Northern Europe.