That quite frankly ridiculous campaign to push UK HOLIDAY BREAKS. Was a complete and utter flop.
The government’s £3 million ‘Holiday at Home’ advertising campaign has had no impact on over two thirds (67%) of people who still plan to head abroad for the sunshine this summer.
The UK can have the most ghastly summer holiday weather, and thats the reason this ad campaign failed so miserably.
UK HOLIDAYMAKERS WANT SUNSHINE.
A further 13% of people admitted that they had not seen the adverts. And for one in every 25 people, the advertising campaign has actually made them less likely to holiday in Britain.
The North East and North West are the regions most positively affected by the advertising – with a fifth (19%) of people in both regions now more likely to holiday in the UK.
Scotland was the least positively affected area, where 1 in 10 (9%) said that the advertising campaign has made them less likely to holiday in Britain.