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That quite frankly ridiculous campaign to push UK HOLIDAY BREAKS. Was a complete and utter flop.

The government’s £3 million ‘Holiday at Home’ advertising campaign has had no impact on over two thirds (67%) of people who still plan to head abroad  for the sunshine this summer.

The UK can have the most ghastly summer holiday weather, and thats the reason this ad campaign failed so miserably.


A further 13% of people admitted that they had not seen the adverts. And for one in every 25 people, the advertising campaign has actually made them less likely to holiday in Britain.

The North East and North West are the regions most positively affected by the advertising – with a fifth (19%) of people in both regions now more likely to holiday in the UK.

Scotland was the least positively affected area, where 1 in 10 (9%) said that the advertising campaign has made them less likely to holiday in Britain.



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On the beach holidays review

Beware of, OTBEACH or ON THE BEACH Holidays plus otbeach.co.uk and finally OntheBeach.co.uk -

On the beach complaints and reviewsOn the Beach Otbeach warning.

Or check out - On the beach holidays, ot beach, I book holidays a con site?

otbeach on the beach holidays The bulk of the "On the beach complaints" concern - Persistent call backs after you think you have booked online to ask for more, huge extra cost surcharges. Extremely poor customer service .

According to ABTA they trade as: On the Beach, I book holidays, Otbeach so be careful.

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