Hoseasons is hoping that reports of better weather starting next week will “unleash a tidal wave of pent up demand”.
The domestic operator said there is still late availability for domestic holidays at the start of the school holidays.
“Traditionally once the schools break up, the travel industry starts promoting autumn breaks,” “But this year we have seen incredibly late booking, and we believe there are still plenty of families who intend to take a break over the school holiday, but who haven’t booked yet.”
According to Hoseasons, reports from MeteoGroup, the Press Association’s weather division, suggest that the Jet Stream is set to move, meaning more normal summer weather for August.
“There is a tidal wave of pent-up demand which could be unleashed if these reports turn out to be justified and the sun comes out,”